The world discards what it should recover
Every year the system digs deeper, landfills more, and discards billions in materials pulled from the earth. The technology and networks that can change this already exist. What's missing is a platform that brings it all together — for everyone, at every scale. That's why we built The ITAD App.
Some platforms are built to fix problems.
Some are created to unlock potential.
Some are created to unlock potential.
Some do both.
Our Mission
Creating a smarter recovery economy, one measurable outcome at a time.
Each mission target below turns our vision into measurable progress toward a more transparent, accountable, and circular recovery system.
Divert 1 million devices from landfills by 2030.
Why it matters:
Every unused device represents more than waste. It holds recoverable materials, resale potential, and environmental cost if it ends up in the wrong place. By helping more people identify, list, transfer, and recover electronics responsibly, we can keep valuable devices moving toward reuse, resale, refurbishment, or certified recycling.
How we get there:
The ITAD App is designed to make recovery easier from the first scan. Users can capture asset details, understand potential value, connect with trusted recovery partners, and take action before devices lose value or end up in landfills.
Return $50 million in recovered asset value.
Why it matters:
Unused assets often lose value because people do not know what they have, what it may be worth, or who can recover it. The ITAD App helps turn forgotten electronics, equipment, and materials into visible opportunities for individuals, businesses, and recovery partners.
How we get there:
Through AI-assisted asset identification, market-informed appraisal flows, partner matching, and streamlined transaction paths, we’re creating a clearer way to recover value from assets that might otherwise sit idle, depreciate, or be discarded without purpose.
Protect 10 million records through verified recovery.
Why it matters:
Data-bearing devices carry risk long after they stop being used. Phones, laptops, hard drives, servers, tablets, and storage media can expose sensitive information when they move through unclear or unverified channels. Responsible recovery is not just an environmental issue. It is a trust and security issue.
How we get there:
The ITAD App is designed around verified recovery workflows, secure handoff expectations, trusted partner participation, and documentation that helps support responsible handling of data-bearing assets from transfer to final recovery outcome.
Document verified recovery on all platform transactions.
Why it matters:
A recovery system only works if people can trust where their assets are going. Unverified handoffs create uncertainty for users, risk for businesses, and weak accountability for the recovery ecosystem. Every transaction should have a clear record, not disappear into a black box.
How we get there:
We've built verification into the recovery process through digital handoffs, partner confirmations, transaction records, chain-of-custody support, and completion documentation, helping every platform transaction move through a more accountable recovery path.
These goals keep our mission honest and focused on what matters.
View Full ListOur Values
Trusted Transparency
Recovery only works when people trust the process. We prioritize visibility, documentation, and partner accountability so you know what to expect.
Circular Impact
We’re building for a future where assets stay in circulation longer. Less waste and less extraction means more value remains in the economies.
Value Recovery
We believe unused assets shouldn't be treated like waste when they still hold value. Our goal is to help recover more from what you no longer need.
Responsible Routing
Every asset deserves the right next step: resale, reuse, recycling, donation, or responsible disposition. Assets should always route to the best outcome.
Meet the Founders
Jeff Nixon
Founder & C.E.O.
Jeffrey Nixon, known affectionately as "Nick", wrote his first program at age 10. Many moons later, he's still building.
After high school, Nick enlisted in the Army as a Combat Medical Specialist before pursuing Pre-Med studies at the University of Pittsburgh, where he worked alongside UPMC's Artificial Heart and Lung Transplant Research program.
It was there that technology began to eclipse medicine as his true calling. He went on to teach computer and software courses at CCAC, serve as a training coordinator for Allegheny County, and open one of the first community computer training facilities in Braddock, PA.
A later move to Tulsa deepened his expertise in IT asset recovery while running multiple computer shops and accumulating over 35 years in IT and recycling. That experience gave him a front-row view of an industry with a broken foundation: little standardization, varying transparency and lacking accountability.
The ITAD App is our solution to that.
After high school, Nick enlisted in the Army as a Combat Medical Specialist before pursuing Pre-Med studies at the University of Pittsburgh, where he worked alongside UPMC's Artificial Heart and Lung Transplant Research program.
It was there that technology began to eclipse medicine as his true calling. He went on to teach computer and software courses at CCAC, serve as a training coordinator for Allegheny County, and open one of the first community computer training facilities in Braddock, PA.
A later move to Tulsa deepened his expertise in IT asset recovery while running multiple computer shops and accumulating over 35 years in IT and recycling. That experience gave him a front-row view of an industry with a broken foundation: little standardization, varying transparency and lacking accountability.
The ITAD App is our solution to that.
Jeff Nixon
Founder & C.E.O.
Jeffrey Nixon, known affectionately as "Nick", wrote his first program at age 10. Many moons later, he's still building.
After high school, Nick enlisted in the Army as a Combat Medical Specialist before pursuing Pre-Med studies at the University of Pittsburgh, where he worked alongside UPMC's Artificial Heart and Lung Transplant Research program.
It was there that technology began to eclipse medicine as his true calling. He went on to teach computer and software courses at CCAC, serve as a training coordinator for Allegheny County, and open one of the first community computer training facilities in Braddock, PA.
A later move to Tulsa deepened his expertise in IT asset recovery while running multiple computer shops and accumulating over 35 years in IT and recycling. That experience gave him a front-row view of an industry with a broken foundation: no standardization, no transparency, no accountability. The ITAD App is his solution to that.
After high school, Nick enlisted in the Army as a Combat Medical Specialist before pursuing Pre-Med studies at the University of Pittsburgh, where he worked alongside UPMC's Artificial Heart and Lung Transplant Research program.
It was there that technology began to eclipse medicine as his true calling. He went on to teach computer and software courses at CCAC, serve as a training coordinator for Allegheny County, and open one of the first community computer training facilities in Braddock, PA.
A later move to Tulsa deepened his expertise in IT asset recovery while running multiple computer shops and accumulating over 35 years in IT and recycling. That experience gave him a front-row view of an industry with a broken foundation: no standardization, no transparency, no accountability. The ITAD App is his solution to that.
Dan Cardona
Co-founder & C.I.O.
Hey there, I'm Dan. I didn't exactly take the traditional route into tech. Growing up I was obsessed with computers and gaming, but I never pursued it formally. I spent most of my adult life waiting tables instead, because I love people and those small moments where you can make someone's day a little better.
But the tech obsession never went away. It just lived in the background, sending me through YouTube rabbit holes and online courses until eventually I could actually build things. That's when I started Orcanomic, my own little digital agency.
When Nick shared his vision for The ITAD App it just made sense. A platform that helps people and the planet, built by people who actually care? I was in. I'm lucky to be working alongside a team that feels the same way.
Outside of The ITAD App I'm also designing Project Love, an app focused on raising money for suicide awareness and prevention charities. I'm building the community around it as the product takes shape, because that part matters just as much if not more than the app itself.
I believe good design should feel human and help others. Luckily, years of reading tables full of strangers is pretty good training for that.
But the tech obsession never went away. It just lived in the background, sending me through YouTube rabbit holes and online courses until eventually I could actually build things. That's when I started Orcanomic, my own little digital agency.
When Nick shared his vision for The ITAD App it just made sense. A platform that helps people and the planet, built by people who actually care? I was in. I'm lucky to be working alongside a team that feels the same way.
Outside of The ITAD App I'm also designing Project Love, an app focused on raising money for suicide awareness and prevention charities. I'm building the community around it as the product takes shape, because that part matters just as much if not more than the app itself.
I believe good design should feel human and help others. Luckily, years of reading tables full of strangers is pretty good training for that.
Dan Cardona
Co-founder & C.I.O.
Hey there, I'm Dan. I didn't exactly take the traditional route into tech. Growing up I was obsessed with computers and gaming, but I never pursued it formally. I spent most of my adult life waiting tables instead, because I love people and those small moments where you can make someone's day a little better.
But the tech obsession never went away. It just lived in the background, sending me through YouTube rabbit holes and online courses until eventually I could actually build things. That's when I started Orcanomic, my own little digital agency.
When Nick shared his vision for The ITAD App it just made sense. A platform that helps people and the planet, built by people who actually care? I was in. I'm lucky to be working alongside a team that feels the same way.
Outside of The ITAD App I'm also designing Project Love, an app focused on raising money for suicide awareness and prevention charities. I'm building the community around it as the product takes shape, because that part matters just as much if not more than the app itself.
I believe good design should feel human and help others. Luckily, years of reading a table full of strangers is pretty good training for that.
But the tech obsession never went away. It just lived in the background, sending me through YouTube rabbit holes and online courses until eventually I could actually build things. That's when I started Orcanomic, my own little digital agency.
When Nick shared his vision for The ITAD App it just made sense. A platform that helps people and the planet, built by people who actually care? I was in. I'm lucky to be working alongside a team that feels the same way.
Outside of The ITAD App I'm also designing Project Love, an app focused on raising money for suicide awareness and prevention charities. I'm building the community around it as the product takes shape, because that part matters just as much if not more than the app itself.
I believe good design should feel human and help others. Luckily, years of reading a table full of strangers is pretty good training for that.
Meet the Founders
The smart way to gather precious metals
Traditional mining:
An overlooked ecological crisis
Ore mining is an ecological disaster disguised as necessity.
Producing a single gold ring creates over 20 tons of toxic waste, and 74% of US gold mines pollute local waters.
Despite these facts, global operations continue destroying ecosystems ignoring the massive, concentrated deposits already in our landfills.
Producing a single gold ring creates over 20 tons of toxic waste, and 74% of US gold mines pollute local waters.
Despite these facts, global operations continue destroying ecosystems ignoring the massive, concentrated deposits already in our landfills.
Jeff Nixon
Founder & C.E.O.
Jeffrey Nixon, known affectionately as "Nick", wrote his first program at age 10. Many moons later, he's still building.
After high school, Nick enlisted in the Army as a Combat Medical Specialist before pursuing Pre-Med studies at the University of Pittsburgh, where he worked alongside UPMC's Artificial Heart and Lung Transplant Research program.
It was there that technology began to eclipse medicine as his true calling. He went on to teach computer and software courses at CCAC, serve as a training coordinator for Allegheny County, and open one of the first community computer training facilities in Braddock, PA.
A later move to Tulsa deepened his expertise in IT asset recovery while running multiple computer shops and accumulating over 35 years in IT and recycling. That experience gave him a front-row view of an industry with a broken foundation: no standardization, no transparency, no accountability. The ITAD App is his solution to that.
After high school, Nick enlisted in the Army as a Combat Medical Specialist before pursuing Pre-Med studies at the University of Pittsburgh, where he worked alongside UPMC's Artificial Heart and Lung Transplant Research program.
It was there that technology began to eclipse medicine as his true calling. He went on to teach computer and software courses at CCAC, serve as a training coordinator for Allegheny County, and open one of the first community computer training facilities in Braddock, PA.
A later move to Tulsa deepened his expertise in IT asset recovery while running multiple computer shops and accumulating over 35 years in IT and recycling. That experience gave him a front-row view of an industry with a broken foundation: no standardization, no transparency, no accountability. The ITAD App is his solution to that.
Urban mining:
The circular economy solution
The richest mines are no longer underground.
One ton of recycled mobile phones yields 60x more gold than one ton of raw ore.
The ITAD App enables everyone to benefit from a circular economy, helping solve the e-waste crisis by turning retired devices into a high-yield resource. Together we can replace destructive extraction with sustainable recovery.
One ton of recycled mobile phones yields 60x more gold than one ton of raw ore.
The ITAD App enables everyone to benefit from a circular economy, helping solve the e-waste crisis by turning retired devices into a high-yield resource. Together we can replace destructive extraction with sustainable recovery.
Dan Cardona
Co-founder & C.I.O.
Hey there, I'm Dan. I didn't exactly take the traditional route into tech. Growing up I was obsessed with computers and gaming, but I never pursued it formally. I spent most of my adult life waiting tables instead, because I love people and those small moments where you can make someone's day a little better.
But the tech obsession never went away. It just lived in the background, sending me through YouTube rabbit holes and online courses until eventually I could actually build things. That's when I started Orcanomic, my own little digital agency.
When Nick shared his vision for The ITAD App it just made sense. A platform that helps people and the planet, built by people who actually care? I was in. I'm lucky to be working alongside a team that feels the same way.
Outside of The ITAD App I'm also designing Project Love, an app focused on raising money for suicide awareness and prevention charities. I'm building the community around it as the product takes shape, because that part matters just as much if not more than the app itself.
I believe good design should feel human and help others. Luckily, years of reading a table full of strangers is pretty good training for that.
But the tech obsession never went away. It just lived in the background, sending me through YouTube rabbit holes and online courses until eventually I could actually build things. That's when I started Orcanomic, my own little digital agency.
When Nick shared his vision for The ITAD App it just made sense. A platform that helps people and the planet, built by people who actually care? I was in. I'm lucky to be working alongside a team that feels the same way.
Outside of The ITAD App I'm also designing Project Love, an app focused on raising money for suicide awareness and prevention charities. I'm building the community around it as the product takes shape, because that part matters just as much if not more than the app itself.
I believe good design should feel human and help others. Luckily, years of reading a table full of strangers is pretty good training for that.
Ready to support our mission?
Download The ITAD App and turn your old devices into value — for your wallet and the planet.
